About Us

Echo celebrates 31 years in 2020!

March 13, 2020 Update – Echo Magazine will continue to operate (with staff at home), publish our monthly magazine, and post in our social media outlets. We are monitoring the situation and will revise our procedures when needed to keep our staff and customers safe.

Echo Magazine started at the original editor’s apartment in 1989 and has grown to be Arizona’s leading media outlet dedicated to serving the LGBTQ community. We deliver local news, events, sports, features, reviews, previews and photos, while informing and documenting our local LGBTQ communities about the issues that impact us in our monthly printed product as well as via echomag.com and social media.

Combined, the Echo brand reaches an active and diverse audience with a wide variety of interests and a high percentage of discretionary income. Team Echo‘s goal is to continue to be the go-to destination for local lifestyle and entertainment coverage throughout the greater Phoenix area as well as our neighboring communities.

Our Echo family presently includes:

Corporate Responsibility

Echo in 2018 joined Print Re-Leaf to plant trees in order to offset the paper that our magazines use for printing.  Below are our current amount of trees planted, and that number grows each month.

The Echo Team


Bill Orovan | PublisherBill O., Publisher

Born among the bright lights and towering skyscrapers of the Big Apple, Bill decided to trade the hustle and bustle of New York City for the sunshine and surf of Los Angeles where he received his bachelor’s degree from the University of Southern California. After moving to Phoenix in 1971, Bill opened The Pavilion Art Gallery, in Scottsdale, and co-founded the Main Street Arts Association, which began the longest running art walk in the nation, now in its 42nd year. He later became involved as a founding board member of several arts, AIDS and political organizations before founding Echo Magazine as its first and only Publisher, in 1989. Bill has received honors for outstanding service from several major advocacy and community service organizations.

Thank you for reading and supporting Echo for 30 years!


Bill Gemmill | Associate PublisherBillG

When he’s not working out or fighting his urge to consume chocolate, Bill devotes most of his day to running the premier LGBTQ publication in Phoenix. Bill is certainly no stranger to hard work. After graduating from Arizona State University, he managed parking at Sky Harbor Airport, spent 21 years in airline management, and sold and marketed new homes for local builders. Although much too busy to take it on today, in a previous life he was once a chairman for the Greater Phoenix Gay & Lesbian Chamber of Commerce, and spent nine years with Phoenix Pride, where he served in capacities ranging from from board member to vice president of operations. Bill and his loving husband, Brian, were married in Mykonos, Greece, in 2008 (the wedding was fabulous, and one of these days they will actually do it legally in Arizona).


Amy Young | Managing Editor

Amy started with Echo in Oct 2018, and her info is coming shortly!


Ashlee James | Director of Sales & MarketingAshlee James

Ashlee has been a part of Echo’s marketing team since 2012. A true multitasker; today she’s meeting with advertisers, tomorrow she’s in strategic marketing meetings for our next campaign. When she’s not busy with clients and brand promoting within the LGBTQ community, this craft beer connoisseur and burger buff can be found out and about in downtown Phoenix taking selfies with her favorite drag queens and partaking in 2-4-1s at one of her favorite watering holes.

602-266-0550 x103 | ashlee@echomag.com


Gregg Edelman | Account ExecutiveGregg

Gregg has been a part of the Echo family, from marketing and photography to graphic design and event planning, for many years. Gregg has worked with the Greater Phoenix Gay and Lesbian Chamber of Commerce as a founder and former chair; served as chair to AIDS Project Arizona’s WOW Dinner; was on the board of Phoenix Pride as it hosted its Art Expo; spent several years on the City of Phoenix Arts & Grants Review Committee; and has photographed hundreds of events throughout the years.

602-370-3260 | imagemarketingaz@aol.com